I am a marketing generalist with over a decade of experience in marketing, product, and operations at large enterprises and startups such as TaskRabbit, Zillow, Cleanify, LexisNexis, and Lion Brand Yarn. I have lived and worked in Bangalore, New York, San Francisco, and Kathmandu.
Career highlights: led marketing and partnerships for Cleanify, a 500 Startups company that raised $4M in venture funding; managed a $5M paid acquisition budget at LexisNexis; and co-founded Aji's, a social enterprise startup.
Let me help you
I can help with a wide variety of short-term and long-term projects across the marketing funnel, from building a marketing program from scratch to optimizing existing campaigns. Given the availability of modern marketing tools, I can build out most marketing programs single-handedly. If required, I can assemble a freelance team of designers, photographers, copywriters, and engineers to complete a project.
Below are few sample scenarios I can help with:
"We are launching our new company/organization and need help with branding, messaging, and building an online presence."
"We're not doing enough with email, we'd like someone to asses our situation, recommend and implement relevant tools, and launch an automated email marketing program with multiple campaigns."
"Could you take a look at our current conversion funnel and recommend improvements?"
"How do I measure the effectiveness of my campaigns?"
"Can you design and build a landing page for us?"
"We'd like someone to develop and implement a content strategy to increase SEO traffic."
Skills I am familiar with:
Web Design & Development
Conversion Rate Optimization
Landing Page Optimization
Social Media Marketing
Tools I am familiar with:
Google Search Console
Google Tag Manager
Coding languages I have exposure to:
“Pursarth is thoughtful, grasps very complex topics very quickly, and always asks the right question in the rare occasion he doesn't. A great person to have on your team.”
Kyle Paice, Lilt
“Pursarth is an excellent marketer and analyst with tremendous ambition and an innate ability to see the 'whole picture'. In his time working on my team, he greatly impressed me with his diligence and desire to learn and expand his capabilities. He works extremely hard, willingly takes on greater responsibilities, and always delivers. Pursarth also possesses a great 'can-do' attitude. I'd hire him again in a heartbeat.”
Rocco Impreveduto, Wolters Kluwer
“Pursarth is curious, passionate about digital trends and analytics and a pleasure to work with. He'd be a positive force in any marketing department.”
Ilana Rabinowitz, Lion Brand Yarn Company
"Pursarth is a smart, inquisitive person who strives to seek answers and produce results in creative and thoughtful ways. He's also got a great personality and an easy-going demeanor, making him a joy to work with.”
Zontee Hou, Media Volery
“One of the brightest guys I’ve worked with, Pursarth just gets it. High IQ and even higher EQ. Pursarth’s best quality is his knack for thinking of alternative options. More often than not, those end up being the best decisions. His focus is always in the right place – on the customer. Hoping to work with him again in the future. He’s that great to have in the desk next to you.”
Spencer Wiedeman, Talkdesk
Please fill out the form below and we can set up time to chat.
You can also book me for a quick chat via CommonGenius.